Heed The Squirrels

July 29, 2010 – 2:29 pm

hellsquirrelThe guys over at SaaSOptics and I really, really dislike squirrels.  Yes, I know what you are going to say…they are so cute, etc. etc.  Don’t waste your time.  We have our reasons.

Despite my vision becoming clouded by fury every time I see one, I must admit a grudging respect for the little [Snip - Bad Language Editor].  There is much about them to admire.

  • They are clever (ever tried to keep one out of your bird feeder ?)
  • They are tough (ever seen one just give up trying to get into your bird feeder?  I haven’t.)
  • They are relentlessly productive (all day, every day they gather food)

Not a bad set of attributes for driving a business.  Wouldn’t you love it if your competitor described you as clever, tough, and relentlessly productive?  Wouldn’t you love it if your competitor’s vision became clouded by fury every time you showed up at the feeder?

One more lesson the squirrels have for us: Squirrels work hard, but they don’t always work smart. Grey Squirrels spend the bulk of their spring and summer hiding the nuts they gather in dozens of different places.   When winter rolls around, they’ve forgotten where many of their bunkers are.  All that work, yet unable to reap the rewards.

But, a negative role model can be as instructive as a positive one.  Work smart not hard and add the three attributes above.   What would your business look like if you managed to do that?

Make it go.

Sorry, comments for this entry are closed at this time.